We’re proud to premiere the film noir, short film style music video for Now You Know from the San Francisco based rock musician, An Intimate Evening with Michael Shaw. Now You Know is a track from Shaw’s 2015 album, This is It which was independently released last month. The music video is shot in a thick, stark black and white tone and tells the story of the indiscretions of a young priest. The video is not your usual independent music video, choosing to embed itself within an "era ambiguous" plot of the most traditional taboo, but that's why we like it.
"The lyrics for "Now You Know" address the struggle for truth and honesty in a relationship, and the resulting fallout from such candor. The song chronicles me coming to terms with someone who had me on a pedestal.
With the video, we wanted to capture the tension of the lyrics in the song, while not being literal with the narrative. Working with the director, Ian Colon, and the producer, Jamie Shaw, we arrived at something heavily inspired by The Maltese Falcon and Lolita. The video was shot at some of the most iconic locations in the San Francisco Bay Area - a private dock in Sausalito, St. Hilary's in Tiburon and the streets of North Beach.
While shooting the hotel scene in the early hours of the morning in North Beach, our hazer set off the hotel's fire alarm. So at one in the morning, the whole hotel was evacuated. The crew threw a blanket over the hazer and took off down the street with it under their arms before anybody caught on. We found ourselves out in the street with about 100 tourists in their pajamas and the SFFD rushing up to the hotel in two fire trucks, with sirens blaring. So, who set off their fire alarm that night? Now you know.” – Michael Shaw
Check out this video and purchase the album via Itunes.
"Now You Know" An Intimate Evening With Michael Shaw from Ian Colon on Vimeo.