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Magdalena Bay

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VIDEO: “You Lose" | Magdalena Bay

photo credit: Lissyelle Laricchia 

 

L.A.-based electro indie pop duo Magdalena Bay (Mika Tenenbaum & Matthew Lewin) have released a frenetic music video for “You Lose,” the latest single from their debut album, Mercurial World.  

The band describes the track as being about “trying to be a musician and feeling like time for success is always running out. It’s definitely melodramatic, describing ourselves as aging and nearing death, but sometimes it really feels that way.”

Fully written, produced, performed, mixed and mastered by the duo, The track begins with a short loungy section, complete with VHS-detuned vaporwave synth pads that sound like the background music for some retro afterlife suburban mall, before it’s taken over by a hyper-digital soundscape of buzzy synth bass, jagged sawtooth lead lines, and sampled late 20th century video game sounds. Tenenbaum’s beyond breathy vocal manages to sound weightless, jaded and in-your-face at the same time during the verse, while during the pre-chorus, the edginess gives way to a highly melodic, more angelic tone that adds good contrast to the rest of the track. By the time the chorus comes crashing in, the musical release, with shouted vocals and full-on synth and grunge sounds, is exhilarating. 

The quickly-edited, colorful music video, meanwhile, takes on the premise of the duo looking for their lost “dog” (in reality a Pokemon-like creature), in between their binges of video gaming and performing music in front of a wall of old-school TV screens that resemble a Nam June Paik video art piece, if it were commissioned by Atari or Nintendo. It’s a subtle but biting commentary on both the retromania that much of the music scene finds itself trapped in, as well the state of near-perpetual digital adolescence that social media seems to foster, to the detriment of society at large. 

Mercurial World is scheduled to be released on October 8 via Luminelle. Gabe Hernandez

 

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