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VIDEO: ”Back in LA” Is Jordi Up Late’s Midsummer Feminist Bop

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VIDEO: ”Back in LA” Is Jordi Up Late’s Midsummer Feminist Bop

photo credit: Isabel Damberg

L.A.-raised artist Jordi Up Late (aka Jordan Tager) grew up around filmmaking and music production, picking things up here and there as the years passed. Eventually, her passion for visual art took her to the prestigious Rhode Island School of Design (RISD) to earn her BA. With a unique visual style and musical influences ranging from Daft Punk to Little Dragon and James Blake, Jordi seems to be cresting at the right time, as the video for her song “Back in LA” demonstrates.

The track opens with piercing, club-ready synth pianos banging out syncopated chords, while Jordi confidently belts her vocals in between the empty spaces. Soon after, tight electronic drums and a gooey synth bass come tumbling in, laying down a funky, instantly catchy dance groove, reminiscent of some of the 80s-90s best dance-pop tracks, but with a 2020s vibe of her own. The choruses, though, when she delivers an assertive kiss-off to the lover whose spell she’s finally broken free of (“two is for you/ and three for me/ fuck you / ‘cause I love me”) offers an ethereal, muted oasis from the previous electronic cacophony. They seem to represent, in music, the relief and freedom she feels upon regaining her sense of agency after an emotionally-trying romance.

The video itself is a pastel, Day-Glo, multi-textured, Memphis Group-inspired moving tableau of simple, looping animations that provide both evocative and humorous counterpoint to the track. It’s an impressive feat that Jordi is able to do so much with so little, and demonstrates her confidence as a modern animator. Both track and video seem to co-exist with each other, and one should experience both to understand Jordi’s full talents. Gabe Hernandez

 

This Emerging Artist is based in Los Angeles,
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