Rudy De Anda has a unique sabor, a flavor to his music that is rich with tradition and topped off with psych-pop lux for something wholly unique. In his new single “Helado,” Rudy De Anda reflects on tough moments and the simple pleasures of life to the tune of playful maracas and slithering electric guitar riffs that create a joyous tale of redemption. Highlighting Chicano culture from Los Angeles to Chicago, De Anda, through his music, asks that it join hands in recognizing the beautiful ties that bind Mexican-American communities, even if it is something as simple as a corner store helado. Stream the new music video below, a joy of simplicity and full of flavor. - René Cobar